We know maritime. We know what works.
Points North helps maritime businesses strengthen their market position, generate commercial opportunities and build reputation. From marketing strategy and fractional leadership to communications, industry research and event management, we provide senior-level expertise shaped around your business. Experienced people. Practical thinking. Commercial direction.
Six ways we help maritime businesses grow.
Marketing Strategy
Positioning, planning and go-to-market strategy that connects your expertise with the right audiences.
Brand & Positioning
Defining how your business is perceived and ensuring your brand communicates your true value.
Content & Communications
Thought leadership, editorial content and communications that build credibility and drive engagement.
Campaigns & Demand Generation
Integrated campaigns that generate awareness, leads and commercial opportunities.
Fractional Marketing Leadership
Senior marketing direction on a flexible basis — the expertise of a CMO without the full-time commitment.
Events & Experiences
Strategic event planning and delivery that creates meaningful connections and commercial outcomes.
We don't learn your industry on your budget
We know maritime.
Our experience spans maritime technology, vessel operations, data and intelligence, safety, professional services, training, international exhibitions, corporate events and industry communications. We understand the complexities of maritime business, the different priorities of its decision-makers and the importance of trusted relationships.
We bring experience, not unnecessary overheads.
Clients work directly with experienced senior professionals who can provide strategic guidance, lead projects or deliver practical support. We take a flexible approach, shaped around the objectives and resources of each client.
We connect the bigger picture.
Marketing, communications, reputation and commercial performance don't exist in isolation. We look at how they work together, helping clients communicate more effectively, make better decisions and pursue the right opportunities.
Led by Sue Henney
Maritime Marketing Professional
Good marketing doesn't always need a big agency or a permanent appointment.
Sometimes you need a fresh perspective, help with a specific project or experienced marketing leadership to move your business forward.
Points North offers practical, senior-level marketing support for maritime businesses, from focused assignments to strategy development, campaigns and fractional leadership.
Led by Sue Henney, we work directly with clients and draw on trusted specialists in communications, research, commercial development and events when additional expertise is needed.
The stories behind the headlines.
The maritime industry moves fast. We track the trends, conversations and commercial shifts that matter — and help our clients stay ahead of them.
Ready to work together?
Whether you have a specific project in mind or want to explore how Points North can support your organisation, we'd be glad to hear from you.