Industry knowledge. Commercial direction.
Points North is an independent maritime strategy, marketing and communications consultancy based in Liverpool, UK, and working with businesses across the international maritime industry.
We help organisations strengthen their market position, communicate their expertise, engage the right audiences and create opportunities for commercial growth. Our approach combines senior-level marketing experience, practical thinking and genuine knowledge of the maritime industry.
Our purpose is straightforward: to help maritime businesses and organisations make better use of their expertise, communicate their value and pursue meaningful opportunities.
The maritime industry deserves marketing that understands it — not just campaigns, but genuine commercial thinking.
Experienced People. Connected Expertise.
Points North is led by senior maritime marketing professional Sue Henney and supported by a network of trusted industry specialists.
Our collaborative approach gives clients direct access to experienced expertise, with additional capabilities available in public relations, communications, research, commercial development and events when projects require them.
This means we can provide focused strategic advice, practical marketing support or more extensive project delivery without the unnecessary complexity of a traditional agency model.
We understand that successful marketing isn't simply about generating more activity. It's about identifying the right opportunities, communicating a compelling proposition and connecting marketing investment with commercial objectives.
We also believe there is an opportunity to champion the exceptional maritime expertise found across Liverpool and the North of England, connecting regional knowledge with international markets and conversations.
Sue Henney
Marketing Strategy & Commercial Growth
Sue is a senior marketing professional with more than 20 years' experience in the maritime industry, including leadership roles across maritime technology, data, vessel inspection, professional training and specialist services.
Most recently Head of Marketing at Idwal, Sue has developed and led marketing strategies designed to strengthen market positioning, improve customer engagement and connect marketing investment with commercial performance.
Her experience includes go-to-market strategy, business positioning, integrated campaigns, demand generation, strategic partnerships and marketing function leadership.
Sue brings a commercial perspective to marketing, combining strategic planning with a practical understanding of how businesses operate, how customers make decisions and how marketing can support growth.
Alongside her professional career, she holds trustee and leadership positions within maritime charities and industry organisations and is actively involved in the wider maritime community.
Through Points North, she provides flexible marketing support, from smaller defined projects to substantial strategic assignments and ongoing leadership.
Connected to the World.
Liverpool has a remarkable maritime heritage and a professional community with relationships extending across the globe.
Points North is proud of those roots.
Our ambition is to build a recognised source of maritime marketing, commercial and communications expertise, connecting experienced professionals and supporting businesses across the international industry.
Ready to work together?
Whether you have a specific project in mind or want to explore how Points North can support your organisation, we'd be glad to hear from you.