Flexible support. Leadership and strategic guidance.
No two maritime businesses face exactly the same challenges. Points North is a UK maritime marketing agency providing flexible support, from clearly defined assignments to strategic projects and fractional marketing leadership.
Led by senior maritime marketing professional Sue Henney, we combine practical shipping industry experience with genuine commercial knowledge, drawing on trusted specialists when additional expertise is needed.
Quick Marketing Fix
One maritime marketing challenge. Fresh thinking. Practical improvements.
Fixed-price package
See package detailsSometimes one thing needs attention from an experienced maritime marketing agency. A website page that isn't quite working. A sales presentation that needs a clearer message. A vessel or service description that's too technical for its audience.
We'll take a focused look at one agreed piece of shipping industry marketing material and help make it stronger, clearer and more effective.
Services include
- Maritime website page reviews and copy improvements
- Vessel, product and service messaging
- Sales presentation and brochure reviews for shipping businesses
- LinkedIn company profile improvements for maritime organisations
- Customer email and campaign copy reviews
What you'll get
A focused review, one agreed improved marketing deliverable and one round of revisions.
Maritime businesses and shipping companies with a specific marketing challenge that needs experienced attention without committing to a larger project.
Content & Campaign Starter
Maritime content strategy made practical. Clearer messages. A stronger starting point.
Fixed-price package
See package detailsYou have something worth communicating to the shipping industry, but finding the time to plan and produce effective maritime content strategy isn't always easy.
We help turn a maritime announcement, idea or commercial objective into a small, coordinated piece of shipping industry marketing activity, with clear messaging and content designed for your target audience — whether that's shipowners, port operators, seafarers or maritime professionals.
Services include
- Maritime LinkedIn content and short campaigns
- Shipping industry customer email communications
- Maritime thought-leadership articles and commentary
- Vessel, product and service announcements
- Maritime content plans and promotional messaging
- Seafarer engagement content
What you'll get
A briefing discussion, agreed messaging direction and up to three ready-to-use content assets, with one round of revisions.
Shipping companies and maritime businesses needing professionally developed marketing content or a focused campaign without committing to ongoing agency support.
Marketing Health Check
What's working in your maritime marketing? What's missing? Where should you focus?
Fixed-price package
See package detailsWhen you're busy running a maritime business, it can be difficult to step back and assess whether your shipping industry marketing is delivering what it should.
We provide an independent review of your current maritime marketing approach, identifying strengths, gaps and opportunities to improve effectiveness and better support commercial objectives — whether you operate in shipping, ports, maritime technology or professional services.
Services include
- Maritime market positioning and messaging review
- Shipping industry website and digital presence assessment
- Maritime content strategy and communications effectiveness
- Lead generation and seafarer or customer engagement review
- Sales and marketing alignment for maritime businesses
- Maritime marketing priorities and improvement opportunities
What you'll get
A discovery discussion, focused assessment, written findings and a prioritised 90-day action plan.
Maritime businesses and shipping companies wanting an experienced, independent perspective on their marketing before deciding where to invest time, money and resources.
Maritime Marketing Strategy & Positioning
Know your shipping market. Define your maritime value. Find your commercial direction.
Pricing tailored to your requirements
Strong maritime businesses don't always have strong market positioning — and in a specialist industry like shipping, the gap between expertise and visibility can be significant.
As an experienced maritime marketing agency, we help shipping organisations understand their competitive landscape, develop vessel branding and positioning, and communicate what makes them different. Whether you're entering a new market, launching a maritime product or reviewing your overall shipping industry marketing strategy, we develop commercially focused plans grounded in your business objectives.
Services include
- Maritime marketing and commercial strategy
- Vessel branding and shipping industry positioning
- Maritime market and competitor analysis
- Shipping customer segmentation and profiling
- Maritime value proposition and messaging development
- Go-to-market strategy for maritime products and services
- Strategic maritime marketing reviews
What you'll get
A tailored strategic engagement with an agreed scope, clear deliverables and practical recommendations designed around your commercial priorities.
Maritime businesses and shipping companies preparing for growth, entering new markets, launching services or seeking clearer strategic direction.
Maritime Campaigns, Launches & Projects
Turning shipping industry ideas into action. And maritime activity into opportunity.
Pricing tailored to your requirements
Effective maritime campaigns need more than creative ideas. They need clear objectives, relevant audiences in the shipping industry, compelling messages and coordinated delivery.
We help maritime organisations plan, develop and manage marketing programmes that support commercial growth, seafarer engagement and industry visibility. From targeted digital campaigns to major maritime exhibitions and international product launches, we bring shipping industry knowledge, strategic thinking and practical project management experience.
Services include
- Integrated maritime marketing campaigns
- Shipping industry lead generation and demand development
- Maritime product and service launches
- Digital and email marketing for shipping businesses
- Maritime content strategy and communications campaigns
- Maritime exhibition and event marketing
- Seafarer engagement programmes
- Strategic shipping industry partnerships and engagement
- Campaign performance measurement
What you'll get
A clearly defined project with agreed objectives, deliverables, timescales and budget, supported by experienced management and specialist expertise where required.
Maritime businesses launching products, developing new shipping industry opportunities, preparing for industry events or needing experienced support to deliver a marketing project.
Fractional & Interim Maritime Marketing Leadership
Senior maritime marketing experience. Flexible commitment for shipping businesses.
Pricing tailored to your requirements
Not every maritime business needs a full-time Marketing Director. But many shipping companies and maritime organisations would benefit from experienced leadership to bring structure, direction and commercial focus to their marketing.
Points North provides flexible senior maritime marketing support, working alongside leadership and commercial teams to establish priorities, develop shipping industry strategies and manage delivery. Whether you need additional expertise for a defined period, help building your maritime marketing function or ongoing strategic support, we can develop an arrangement that suits your business.
Services include
- Fractional Maritime Marketing Director or Head of Marketing
- Interim maritime marketing leadership for shipping businesses
- Maritime marketing strategy, planning and budgets
- Shipping industry marketing function development
- Sales and marketing alignment for maritime organisations
- Campaign oversight and performance reporting
- Team, agency and supplier management
- Senior maritime commercial advisory
What you'll get
Experienced, hands-on maritime marketing leadership delivered through an agreed number of days, defined project or fixed-term arrangement.
Growing maritime businesses, shipping SMEs and established organisations requiring senior marketing expertise without the commitment of a permanent full-time appointment.
Flexible maritime marketing support. Clear outcomes.
At Points North, we believe maritime businesses should be able to access experienced shipping industry marketing expertise without unnecessary complication. Whether it's a small, fixed-price assignment or a substantial strategic project, we begin by understanding your requirements and agreeing what needs to be delivered.
Fixed-Price Packages
Three accessible ways to improve your maritime marketing, with clear deliverables and starting prices.
Strategic Projects
Tailored maritime consultancy, campaigns and shipping industry marketing programmes with agreed scope and deliverables.
Fractional & Interim Leadership
Flexible senior maritime marketing support on an ongoing or fixed-term basis.
Connected Expertise
When a project requires additional capabilities, we draw on trusted maritime specialists in public relations, communications, research, commercial development and events.
Let's talk about your maritime marketing.
You don't need a fully developed brief to get started. Whether you have a specific shipping industry marketing task, a bigger commercial challenge or simply want an experienced maritime marketing perspective, we'd welcome a conversation.